Inspired by the Wynwood Walls of Miami, a street art project that has revitalized a once dreary neighborhood, Susan Bohlken, owner of the beachfront Zamas Hotel in Tulum, Mexico,invited several muralists to the area to literally paint the town last December. The result: 14 new murals on city walls.

Since then, artists have been adding to the collection, and more than 30 buildings are decorated in mermaid Madonnas, bejeweled elephants and colorful serpents.

Tulum Street Art Tours, run by the resort, introduce travelers to the murals.

?People are getting a fresh perspective onTulum, which is always what I wanted to do at Zamas, connect the local community via my staff to tourists because that makes it a more meaningful vacation,? Ms. Bohlken said.

The tours cost $30 a person.